Intro: Why You Should Use CPA Ads
Cost-per-Action (CPA) / Affiliate Networks are a cornerstone of your Instant Audience monetization process.
Before we get there, here's some context from a former business mentor of mine, "At least 80% of good business is staying away from bad business."
The same idea applies to the affiliate networks, too.
What you're going to see here is how to pick the right advertisers, establish relationships with them, and get their ads in front of your readers.
CPA networks—and CPA ads—punch above their weight in what they bring to your magazine and also let you punch above your weight.
CPA ads help you to:
- Establish relationships with major and upcoming brands
- Get ads targeted to your readers' interests and magazine editorial
- Add quality material to your magazine.
- Increase your street cred vis-a-vis having the implied endorsement of the advertisers via their ads in your magazine
- Bring flexibility in placement as you near your publishing deadline
- Get a Trojan horse of sorts, that puts you into the inboxes—and offices—of the decision-makers of the brands you want to work with
- Add a revenue stream usable in / on your:
- Instant Audience broadcasts
- IA landers
- Website
- Magazine App
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