CPA Networks

Think of it as a mini job application.

Quick Links

The Basics

  1. Intro: Why You Should Use CPA Ads
  2. Who the Players Are
  3. Context: Who Needs Whom?
  4. Getting Approved
  5. Finding the Right Advertisers

The Ads

  1. Ad Sizes
  2. Pulling Ads
  3. Inserting Full Page Ads
  4. Creating/Inserting a 2-Page Ad Spread
  5. Inserting Small In-Article Ads

The Relationships

  1. Who's Keen To Build a Relationship?
  2. Negotiating: Perspectives & Leverage
  3. Choosing the Right Ads
  4. Is an Advertiser Worth Working With?
  5. An Example EPC Analysis

The Data

  1. Tracking: Part 1
  2. Tracking: Part 2
  3. Tracking: Part 3
  4. Wrap Up

Getting Approved

One of the challenges you may face with both the networks and the advertisers themselves is that they just don't get it.

They're used to working with websites not magazines.

While at first glance this may seem like it puts you onto your back foot, it's actually great news. Here's why:

It's your first chance to properly frame your magazine and start putting it into the Category of One we like love to be in.

If you haven't yet seen it, there's a link in the Forum in the "Other Resources" section with a template to use to help you get approved.

The aim is to frame your magazine differently from websites and properly position it as:
  1. Unique
  2. Desirable
  3. Ultra-low Risk
The general gist is this: Unlike a website, which can be filled with bots and other detritus, everyone reading your magazine is a real person...
  1. with a valid iTunes / Play account and a credit card on file with Apple or Google...
  2. just do download our magazine App...
  3. who's engaging with us via email...
  4. who we're retargeting via their Facebook profile.
These are PEOPLE not bots. Not crawlers. Not scrapers. People.

And, they're actively INTERESTED in YOUR magazine's niche and YOUR magazine's content.

Your readers have taken action to immerse themselves in YOUR content via a magazine about it. This isn't just some website they've stumbled onto because there's something tangentially related to what they're actually looking for.

So, as far as your dealings with prospective network / advertisers, remember: they're looking for real people who're engaged readers seeking content in YOUR niche, YOUR magazine is the best way to reach them.

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Finding the Right Advertisers