Final Thoughts on CPA Ads
CPA ads give bang-for-the-buck on many fronts; they're worth using.
You get:
- Access to premium brands
- Relationships built with brands
- Relationships built with affiliate managers
- Implied endorsement vis a vis having their brand in your magazine
- More revenue opportunities
- Enhanced design
- Street cred for future negotations
- Bigger, longer more impressive magazine issues
Your advertisers get:
- Relationship with YOU
- Direct exposure of their offers to interested consumers
- Access to ultra-premium, engaged readers, not just ad views on a website
- More revenue opportunities
- Implied endorsement vis a vis having their brand in your magazine
...and maybe even:
- Tear sheets to show off their brand in your magazine
Your readers get:
- Exposure to relevant, interesting brands
- A better, more engaging magazine experience
- Bigger, longer more impressive magazine issues
No matter how you slice it, there's a lot to be said of the benefits the CPA networks can bring to your magazine—and you to them.
Keep in mind: there are WAY more advertisers than their are magazines: your magazine is one-of-a-kind.
Brands, CPA or otherwise, want to be featured and showcased in ultra-premium places like your magazine. It's just a matter of showing there are only upside benefits for everyone in a relationship with YOU.
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