Those are the two questions you'll get answers to here...
Is this for Me? Pricing How it Works Platform Tour
First, let's look at who magazine publishing is NOT for.
If you're in business today selling a product or service that's transactional in nature, chances are magazine publishing isn't going to be a good choice.
What's a "transactional" business?
It's a business model where there's a one-and-done nature to the product.
The consumer or company needs what you're selling, they do their research, buy your product, and move on.
Further along those lines, transactional products tend to have nothing to speak of in the way of rabid fans or places where those fans are congregating online and in person to immerse themselves in the field.
Things like:
Without even looking, it's a safe bet there's no Facebook group for paper towel enthusiasts.
It's a HUGE industry for sure, but it's a one-and-done product with no depth to the product.
There's no one researching the industry, learning about it, and seeking out conventions of fellow enthusiasts.
On the flip side, if you're in a business (or are just looking to start a magazine in a given field) where there's HUGE enthusiasm from people for your topic, chances are: there's a magazine there.
What you're looking for are a few things:
1. Depth of topic
2. Breadth of topic
Let's dig into each.
Deep topics are ones where there are typically "lines" that separate the newcomers from advanced enthusiasts and professionals.
In other words: you can tell the newbies from the pros.
In topics with depth, there are people at each level. (Paper towels as a topic has zero depth.)
In contrast, where there are deep topics there may well be magazines aimed at:
- newcomers
- serious amateurs
- professionals
Now, let's talk breadth.
Topics with breadth have many facets to them and often can be split into sub-topics or sub-genres.
Let's take photography for example.
Within photography there's smart phone photography, wildlife photography, portraiture, sports photography, architectural photography, fashion photography, and on and on.
And, within each of THESE, there's a ton of information out there.
So, if your topic is non-transactional and has both breadth and depth: bingo.
You're onto something.
If you're just starting out as a publisher, the most important question to ask is NOT is the technology good?
Nor is it, "How many app downloads can I get?"
Nor is it, "Can I run this fancy effect on my cover?"
The most important question to ask is this:
"Will I have to figure everything out on my own?"
With EVERY (and I mean E-V-E-R-Y) OTHER digital magazine app platform out there, the answer is, yes.
And, we're not even talking about the tech side of the equation.
We're talking about the business of magazine publishing.
The important questions are things like:
- "How do I increase my circulation?"
- "What should I set my price to?"
- "Where can I source content?"
- "What's the most effective way to promote my magazine?"
- "Are there some secret ways magazines make money most people don't know about?"
...and so on.
These things and looooots more about the BUSINESS of magazine publishing are covered in our exclusive MagCast Academy.
And, it's baked into every MagCast membership.
The Academy are LIVE workshops where you and a small group of fellow publishers starting their publishing journey are in a Zoom room with our instructors, learning the business of magazine publishing.
You're making the transformation from where you are today to being a real magazine publisher, publishing a real magazine.
And, it's aimed at people who're just starting their journey... not folks who've got 100 issues under their belts and droves of raving fans.
Yes, our tech is world class (3 million reads a month of MagCast-based publications says that), but what matters most is that you'll understand how go from blank slate to live magazine with a REAL plan of action on how to source content and get distribution even BEFORE your first issue.
If that sounds different, it's because it is.
We'll see you inside.
A lot of people assume the answer to this question is "no," but it's not.
You, as you are right now, have what it takes, and MagCast can show you how. Membership includes six months of MagCast Academy.
These live, small group sessions are held via Zoom, where you learn the ins and outs of magazine publishing and how to succeed as a publisher.
Every month, everyday people just like you start successful magazines with MagCast.
pricing platform tourBest Value!
[15 months for the price of 12!]
1 year membership ( +
3 free
bonus months) paid in advance
$2997/yr
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