Before getting into this, let's define what "digital" means. Some might assume digital is anything electronic, a website, a PDF download, an e-newsletter, etc., so let's be clear with each other from the start.
A REAL digital magazine means an app—an app for iOS and Android that lives on your readers' favorite devices (i.e. phones and tablets) as standalone icons of your magazine brand.
As a print publisher, you already have an existing business, and you might be skeptical of what benefits adding a digital edition may have, but you're reading this article, so you're at least open to the idea.
Notice we're talking about adding a digital edition, and not switching to digital (but that is an option, too, if you're so inclined).
For many magazine publishers a digital edition is meant to compliment your existing business, not replace it.
Magazine apps excel in areas that print magazines do not, and in ways that can offer tremendous benefits to traditionally published titles that would be otherwise unobtainable.
Thankfully, this is the easy part: If you can upload a PDF, you can publish a magazine app to the Apple and Google stores, as well as to our proprietary MagsFast store.
One of the most important differences between print and digital magazine publishing is in production and distribution.
(This is also an area where MagCast stands out among competing publishing platforms.)
In print, selling 20,000 copies of an issue costs more than selling 10,000, and the other magazine app publishing platforms have taken advantage of that mindset and adopted the same model. With competing platforms, you sell more, you pay more, but it doesn't have to be that way.
At MagCast, you pay one annual membership, with no extra fees.
If you sell 20k, 50ks, 100k issues, we don't add any additional charges for serving that content. It's all covered - unlimited bandwidth, unlimited downloads, unlimited updates - all included.
Apple and Google both charge reasonable developer fees 1 to establish your relationship with their stores.
These do two things:
In print, you know there's an appetite for digital content.
The Internet has been chipping away at the edges of traditional media for decades, but that landscape has also changed.
What was once hailed as "The Information Superhighway" has become a content cesspool where everything is written for Google's search algorithms.
Search for any topic, and you're more likely to find an Amazon affiliate top ten list rather than anything relevant.
The imagined superhighway is now little more than a maze of billboards and doom-scrolling.
It's in this environment that digital magazine apps are uniquely suited to thrive.
Readers want great content. They're having a hard time finding it and are LOOKING for a trusted source to bring them the best content in the topics they're interested in.
Putting your magazine app icon on their device home screen gives readers one-tap access to your terrific content.
Your icon and brand own virtual real estate on their devices.
It's right next to Instagram, Uber, YouTube, TikTok, and their other favorite brands, and they carry it with them everywhere they go.
If the notion of adding a digital version to your brand makes sense to you, book a free, zero-pressure, platform tour to see if MagCast might be a good fit with your existing print publications.
It makes sense.