The click of an icon bypasses all the Internet clutter, and takes them straight to the content they crave.
PLATFORM TOUR
Does it make sense to start a digital magazine?
If you're thinking about starting a digital magazine, you might be wondering whether people actually read them.
It's a valid concern, and one worth exploring before you invest your time, money, and energy into launching a new publication.
The truth is: people do read digital magazines.
In fact, digital magazines have overtaken print magazines in popularity as people turn to digital media for their news, entertainment, and information.
But why are digital magazines so popular, and what makes them an attractive option for readers and publishers alike?
Now that we've broken it down, let's take a deeper dive into why people read digital magazines.
Convenience
One of the big reasons people read digital magazines is convenience.
Unlike print magazines, digital magazines can be accessed anytime, anywhere.
If you're on the go, at home, or at work, your favorite digital magazines are at your fingertips.
Accessibility
Another reason digital magazines are popular is their accessibility.
MagCast digital magazines can be read on many devices, including smartphones, tablets, laptops, and desktops.
And, when they're using your iOS or Android app your magazine issues are even available for offline reading... even if they're in Airplane Mode!
Engaging Content
Digital magazines aren't just convenient and accessible, they're also engaging and interactive.
Many digital magazines offer features like videos, podcasts, and clickable links, which create a more intimate experience between your content and readers.
This interactivity helps readers stay engaged with your publication and makes it more likely they'll keep subscribing and reading.
Real-time Updates
Another benefit of digital magazines is they can be updated almost in real-time.
Unlike print magazines, which are typically published on a monthly or bi-monthly basis, digital magazines can be updated as often as necessary.
This means that readers can get your latest issues (or updates) nearly as they happen.
The Bottom Line
People do read digital magazines and use magazine apps.
They offer readers a convenient, accessible, and engaging way to consume content.
They can be accessed from multiple devices, offer interactive content, and can be updated in real-time.
And, since they're less expensive to produce than print magazines, it's easier for publishers to see real profit from their magazines both through the sales of new issues and subscriptions and also through back-issue sales.
